I Scale your DTC brand to £1m+ per month.

I grew my own brand to £50m in revenue. Now, I personally partner with innovative brands to do the same.

T glackin edit 2
Thomas, Founder eComEdge.

Partners

BlocOut_logo
Legal Seafood logo
High Dry Pink Blue Logo
LB logo

Results

Results Achieved

Results Achieved
£ 100 m+
In DTC revenue 
£ 38 m+
Meta & Google ad spend 
700 k+
New customers acquired 
100 k+
Ad creatives tested 

Growth

Building your eCom Growth Engine

Together, we build your eCom Growth Engine. Designed for DTC brands that want efficient, cross-channel revenue growth at scale. 
Let's Chat

1. Custom Growth Plan

Every successful project begins with a Custom Growth Plan. I deep dive into your platform data & customer insights to create a realistic scaling strategy, showing exactly how we'll improve your performance. No fluff - just actionable insights. 
  • Ad Account Audit
  • Creative Audit
  • Customer insights Audit 

2. Profit-First Mindset

Understanding what your brand can afford to spend on New Customer Acquisition is crucial to success. I plug your numbers into my Unit Economics Model to calculate your profitable New Customer Acquisition Cost (nCAC) & Contribution Margin (CM) targets. 
  • What's your current nCAC?
  • Blended ROAS?
  • Target Contribution Margin? 
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3. Paid Acquisition

Growth requires daily focus 7 days a week. My paid ads specialist & I are in the weeds actively managing your Ad account every hour - obsessed with cutting waste, scaling winners and growing revenue. Scaling paid ads requires Founder-level strategy & account management to unlock explosive growth. 
  • Experts only on your account
  • No inexperienced juniors ever

4. Performance Creative

Launch new ads nonstop, kill losers quickly, and expand winning creatives for unstoppable momentum.  
  • Establish Creative Supply Chain
  • Develop Net New Concepts
  • Reach New Audiences
  • Grow Revenue in Perpetuity
NEWBUNDLEADS UK 45 1

5. Testing & Analytics

Paid Acquisition + Creative Testing unlocks the audiences, messaging & ad formats that drive meaningful revenue growth.
  • Obsessive Media Buying
  • First-Class Creative Strategy
  • Founder-level Analysis
  • Explosive Growth
Legal static 1 1
NEWBUNDLEADS UK 45 1

Testimonials

"Thomas is an enormous strategic asset. Unlike large agencies, his eCommerce expertise goes far beyond paid ads. He provides elite responsiveness and has integrated seamlessly with our team to continually unlock growth at pace. We look forward to the next period with great optimism and executing on our robust plans."

Kevin McCullagh
Kevin McCullagh
Director, BlocOut

"Thomas’s depth of eCommerce knowledge is unparalleled. He was the driving force behind our DTC and paid acquisition success, building a cohesive 'growth engine' rather than just managing silos. He delivers top-tier performance & impressive growth, with a hands-on, collaborative style. I couldn’t recommend him more highly."

Mark O Meara profile pic
Mark O'Meara
Chairman, Legal Sea Foods

Services

My service is different - I become your Fractional Head of eCommerce. I personally manage all growth and communication 1-1, for a small selective group of clients, capped at 3

I never onboard a client only to hand them off to an inexperienced junior—ever.

  • Growth Consultancy

  • Meta Advertising

  • Google Advertising

  • Creative Strategy

  • Financial Forecasting

  • Operations

  • EU Expansion   

  • DTC for Manufacturers

Case studies

Duvet

£0 to £50m in 6 Years

I founded & scaled Linenbundle to the largest DTC luxury bed linen brand in the UK & Europe. Reaching £50m+ in revenue & managing £17m+ in Meta & Google ad spend.

Linenbundle bootstrapped profitably to 8-Figures in 3 short years, growing to a team of 30 people, with 8 Shopify stores in 6 languages, shipping to 20+ countries.

Blocout samples static

Impressive YOY Revenue Growth

BlocOut, a specialist Blackout Blind brand, partnered with eComEdge to overcome challenges in scaling Meta & Google ads & establishing performance creative. 

Since working together, the partnership has led to impressive growth, driving meaningful results within the business.

Partnership

Foundations of an Ideal Partnership:

  • Proven Product Market Fit  

  • Spending £50k+/mo Meta or Google

  • Struggling to establish Performance Creative

  • You want Founder-level Strategy

  • Ops can handle Explosive Growth 

Contact

Ready to turbocharge your eCom growth?
Get in touch today.